Toni Gilliard, Esq., the visionary Founder and CEO of Tipsy Lady, a pioneering Black woman-owned spirits brand, has struck an exciting distribution deal with retail giants Sam’s Club and Total Wine and More stores in Myrtle Beach, South Carolina. This partnership marks a significant milestone for the Ready-To-Drink (RTD) premium spirits market, where Tipsy Lady Cocktails has consistently demonstrated a commitment to innovation and cultural authenticity.
Tipsy Lady Cocktails has always stood out in the spirits industry for its innovative approach and dedication to delivering a unique experience. With this collaboration, the brand is poised to push boundaries further, adding a Caribbean twist to its offerings. Customers can now find their Gold award-winning canned cocktails not only in-store but also conveniently on the company’s website, which boasts cutting-edge Direct-to-Consumer (DTC) e-commerce technology.
Toni Gilliard expressed her enthusiasm for this new venture, emphasizing the brand’s commitment to providing customers with an exceptional end-to-end RTD and DTC experience. She said, “Our team is eager to collaborate with national retail partners to enhance the brand’s presence, e-commerce website, and overall customer journey. We anticipate significant growth in the Ready-to-drink spirits market as consumers worldwide seek direct engagement with culturally curated brands.”
Partnering with industry leaders like Sam’s Club is a testament to Tipsy Lady’s growing influence. Toni added, “We are thrilled to partner with industry leaders like Sam’s Club on this exciting project. Their expertise and retail knowledge will support our growth as an authentic and top-tier experience for our loyal customers, laying a strong foundation for our brand’s future expansion.”
Tipsy Lady’s journey began in 2019 with a mission to honor heritage, culture, and spice. As a Black woman-owned brand, it is driven by a deep passion for diversity, authenticity, quality taste, and innovative spirits. The CEO is determined to establish TIPSY LADY® as a global brand in an industry historically dominated by white males. Tipsy Lady is about “tipping” the scales in the wine and spirits industry, particularly as it pertains to women of color and ownership.
The brand’s Caribbean-inspired flavors, such as Rum Punch, Sunrise Mango Mimosa, and Mojito, invite consumers to embark on a flavorful journey while celebrating culture without appropriating it. Tipsy Lady’s commitment to cultural authenticity sets it apart, making it a brand that not only delivers exceptional cocktails but also promotes inclusivity and diversity.
For those eager to explore the world of Tipsy Lady Cocktails, visit their official website at TipsyLadyCocktails.com. Stay connected with the brand by following them on Instagram and Facebook.
As Tipsy Lady forges ahead with its mission to redefine the spirits industry, this partnership with Sam’s Club and Total Wine and More is a testament to the brand’s vision, innovation, and commitment to authentic cultural representation. Cheers to the future of Tipsy Lady Cocktails!
