Wilson, alongside his wife Ciara, co-founded the Why Not You Foundation with a mission to inspire young people to dream big and pursue their goals.
“Ciara and I founded the Why Not You Foundation to inspire the next generation to follow their dreams to become anything they want to be,” said Wilson. “Youth Athlete of the Year is about celebrating their drive, their discipline, and their belief that anything is possible. We’re proud to be part of a competition that inspires and supports causes that matter.”
How the Competition Works
Parents and guardians have already registered their athletes. Now, friends, family, and fans can cast free daily votes or make donation-based votes to help their favorite athlete advance in this tournament-style online competition.
Proceeds from donation-based votes will benefit two nonprofit partners:
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The V Foundation for Cancer Research – Founded by ESPN and legendary basketball coach Jim Valvano, the foundation has invested nearly $400 million in cutting-edge cancer research.
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The Why Not You Foundation – Established by Russell Wilson and Ciara, this nonprofit fights poverty through education and health initiatives, encouraging youth to adopt a bold “Why Not You?” mindset.
Voting is open now at athleteoftheyear.org.
Star-Studded Mentorship and Support
In addition to the grand prize, participants will gain access to mentorship and motivational resources from a lineup of world-class athletes and leaders, including:
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Russell Wilson – Super Bowl-winning quarterback & founder of 3BRAND
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Thadeous Bullard – WWE Superstar, known as Titus O’Neil
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Chaunté Lowe – Four-time Olympic high jumper & cancer survivor
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Macklin Celebrini – NHL standout
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Haleigh Washington – Two-time Olympic volleyball medalist
Celebrating Everyday Champions
“At Colossal, we believe in creating experiences that elevate everyday champions,” said Mary Hagen, CEO of Colossal. “Youth Athlete of the Year celebrates passion, perseverance, and purpose—qualities these young athletes embody on the field and in life.”
Voting and competition details can be found at athleteoftheyear.org.
Key Highlights
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Nationwide competition honors young athletes excelling in sportsmanship, leadership, and dedication.
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Russell Wilson hosts, with 3BRAND as the official sponsor.
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Grand prize: Title of Youth Athlete of the Year, Sports Illustrated feature, and $25,000 future investment.
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Two nonprofits benefit: The V Foundation for Cancer Research and the Why Not You Foundation.
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Mentorship provided by a roster of elite athletes and leaders.
