The road to LA28 is about much more than competition. It is becoming one of the most significant intersections of sports, business, technology, entertainment and global brand power headed toward Los Angeles in 2028.
When the Olympic and Paralympic Games arrive in Southern California, the world’s attention will turn toward athletes competing at the highest level. Behind those athletes will be another powerful story: an extraordinary network of companies supporting the infrastructure, technology, transportation, financial services, apparel, communications, healthcare and experiences required to stage an event of this magnitude.
LA28’s official partner portfolio brings together some of the world’s most recognizable corporations and brands.
When Sports and Global Business Meet
The Olympic and Paralympic Games create a platform few sporting events can match.
LA28’s partnerships illustrate the scale of the ecosystem being developed around 2028. Technology companies will help power connectivity and digital experiences. Financial institutions will support commerce. Transportation companies will move people. Sports brands will outfit athletes and fans. Infrastructure specialists will help prepare venues, while healthcare organizations will support athlete and visitor wellbeing.
The result is a business network surrounding one of the most anticipated sporting events coming to Los Angeles.
25+ Companies Behind the LA28 Movement
Here are some of the major companies currently identified by LA28 as Worldwide Partners, Founding Partners, Official Partners or Official Supporters:
- Airbnb — https://www.airbnb.com
- Alibaba Group — https://www.alibabagroup.com
- Allianz — https://www.allianz.com
- Coca-Cola — https://www.coca-cola.com
- Deloitte — https://www.deloitte.com
- JPMorganChase — https://www.jpmorganchase.com
- Omega — https://www.omegawatches.com
- Procter & Gamble (P&G) — https://www.pg.com
- Samsung — https://www.samsung.com
- TCL — https://www.tcl.com
- Visa — https://www.visa.com
- Allstate — https://www.allstate.com
- Chase — https://www.chase.com
- Comcast — https://www.comcast.com
- Delta Air Lines — https://www.delta.com
- Fanatics — https://www.fanatics.com
- Google — https://www.google.com
- Honda — https://www.honda.com
- Intuit — https://www.intuit.com
- Korn Ferry — https://www.kornferry.com
- Nike — https://www.nike.com
- Starbucks — https://www.starbucks.com
- AECOM — https://www.aecom.com
- Cisco — https://www.cisco.com
- Lilly — https://www.lilly.com
- Sunbelt Rentals — https://www.sunbeltrentals.com
- Uber — https://www.uber.com
- Archer — https://www.archer.com
- Autodesk — https://www.autodesk.com
- CDW — https://www.cdw.com
- Cedars-Sinai — https://www.cedars-sinai.org
- DICK’S Sporting Goods — https://www.dickssportinggoods.com
Technology Will Be Part of the LA28 Story
Technology may become one of the most fascinating dimensions of LA28.
Google is listed as the Official Search Engine and Cloud Partner. Cisco is the Official Network Equipment Partner, with LA28 saying Cisco will help develop secure networking infrastructure powered by AI. Comcast brings communications and media capabilities, while Autodesk will provide design technology supporting the Games.
Intuit adds another technology dimension. LA28 identifies the company as its Official Small Business and Personal Financial Software Partner, while the Intuit Dome is slated to host Olympic basketball competition.
These partnerships demonstrate how modern global sporting events increasingly depend upon AI, cloud technology, connectivity, data, digital payments and sophisticated infrastructure.
Sports Remains at the Center
For WEDGEDIN, however, the biggest story remains sports.
Nike is an Official Outfitter, while DICK’S Sporting Goods serves as an Official Sporting Goods Retail Provider. Fanatics connects LA28 and Team USA with merchandise, collectibles and fan culture.
Honda brings transportation expertise. Delta connects travelers to Los Angeles. Uber adds rideshare and on-demand transportation. AECOM brings experience developing major stadiums and arenas, while Cedars-Sinai is serving as LA28’s Official Medical Provider.
Each partnership touches a different piece of the athlete or fan experience.
The Economic Ecosystem Around the Games
What makes the LA28 partnership roster particularly significant is its diversity.
Banking. Technology. Sports apparel. Transportation. Healthcare. Infrastructure. Retail. Hospitality. Media. Communications. Consumer products.
These sectors demonstrate that the Olympic and Paralympic Games are not simply competitions staged inside arenas. They represent a massive interconnected economic and cultural ecosystem.
For Los Angeles businesses, entrepreneurs, creators, independent media organizations and communities, that scale also raises an important question: How broadly will the economic opportunities surrounding the Games reach across Los Angeles?
The global corporations are already at the table. The next chapter will include watching how the Games connect that global investment with local businesses, workers, creators, communities and sports culture.
Los Angeles Is Preparing for Its Global Sports Moment
LA28 represents an extraordinary opportunity to showcase Los Angeles as more than a host city.
It is a sports city. A technology city. An entertainment capital. A creative economy. A collection of communities connected to the world.
When athletes take the field in 2028, millions of people will see the competition. Behind those moments will stand a network of businesses helping make the Games possible.
That is the power behind LA28: world-class athletes meeting world-class brands on one of the biggest stages in international sports.
Explore the complete and continually updated official partner directory:
LA28 Official Partners:
https://la28.org/en/our-partners.html#founding-partners
WEDGEDIN Magazine | Sports • Business • Technology • Culture
Report Mark Winkler
